• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Who needs a smart watch?

Go ahead and ask. Who needs a smart watch? First the rumor mill said it would come from Apple or Google. Now, apparently, it’s Microsoft that will be first with a smart watch.

What kind of impact will a smart watch have? It might be a collective shrug because most see watches as fashion, rather than being excited about its technology. Overcoming that perception is the biggest hurdle for smart watch manufacturers.

who needs a smart watch? Microsoft.Who needs a smart watch?

Remember the Casio calculator watch, or even the Casio wrist remote controller? Those watches never had mass appeal because being able to calculate numbers or control the TV with your watch was not all that exciting. In fact, keeping time – with cell phones and computers and clocks all around us – isn’t either.

For a smart watch to be successful, it has to overcome the existing perception that watches are dumb technology and almost strictly fashion. The fact that Apple, Google and Microsoft are all strong brands means they have the initial interest of consumers. But, considering that we already have smart phones, that won’t entirely resolve the big question.

Who needs a smart watch?

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