• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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PlayStation 4 is important for the Sony brand

Sony is in trouble. New CEO Kaz Harai is trying to turn the company around with the debut of the PlayStation 4. The new console simply must reinvigorate the tired Sony brand.

Put simply, the Sony name doesn’t resonate as it once did. The company still makes great products but they are not preferred or coveted by customers. In fact, all of Sony’s products – tablets, televisions, computers, cameras and game systems – have competitors with equal or better technology and more meaningful brands.

SONY’s PlayStation 4

Sony’s brand is now focused exclusively on technology. That isn’t enough.

Playstation 4With the release of PlayStation 4, the chatter is on computing power, new game engines and the number of polygons. But when Microsoft announces its next console, the tech will be comparable and the graphics will be just as pretty.

So where is Sony’s brand in all of this?

It’s time for Sony to put massive efforts into defining what its name represents beyond technology.

PlayStation 4 is important to Sony’s future. Yet even if it succeeds it will not fix the core problem with the Sony brand.

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