• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Universities and colleges need to think like a business

As the commencement speeches wrap up and the latest university grads make their way into the real world, it is worth a moment to reflect on the world of higher education.

The press has been full of articles questioning the financial value of a higher education today, not because having a degree is important in finding a decent job, but because it may not simply be an investment with a viable ROI.

To that end, more and more centers of Higher Ed are discovering how important it is to view their offerings as a real business and not an ivory tower. Marketing their value to prospective students is an important endeavor for university administrations these days. They must attract the top students and find a way to differentiate its particular university offering from the myriad of choices.

Stealing Share took a hard look at these marketing messages and just posted a detailed study that includes private, public, and for-profit colleges and universities. How are they doing? Check out our report card here and see for yourself.

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