• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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If we ignore them, the Kardashians will go away

One of the most rudimentary lessons that we at Stealing Share can give is that, “We are all what we do.” When thinking of this lesson in terms of brand, “who we are” has a direct correlation to how we spend our dollars, which in turn, becomes a direct extension of who we believe we are and who we wish to become.

That said, today, as I scoured my favorite online news sources in search of important national and business features, I became saddened that two of the more reported segments were that of Kris Humphries’ annulment to Kim Kardashian, and that Kourtney Kardashian is pregnant.

“Who cares?” I wondered. “Don’t we have more important things to think about?”

And then regretfully, I realized, maybe not. Maybe this is important news to most. Because if it wasn’t, it wouldn’t be “news.”

And so I will say this: When any news story features anything about any Kardashian, America’s brand is in trouble.

thThink on this. What does Keeping up with the Kardashians say about our nation and the brand that we the people of that nation are cultivating? When what the Kardashians do becomes headline news, we must reconsider what we value and deem important in our lives. Where is the reset button here? Where is our depth of human emotion? Where is the integrity of personal brand?

In a world where the likes of the Dalai Lama still grace this Earth, or one where a basketball sage like John Wooden recently passed, why is it that we do not follow the every move of these legendary personas with the same gusto and fervor? These are people who have magnificent brands, who can mold mankind into something wonderful.

All of this reminds me of the that brilliant and timeless themeline from Apple: “Think Different.”

America, it is time we did just that. Think Different. Please do. Think differently with your time and money (myself included). Because if we do, this charade of mediocrity may soon go away.

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