• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Steve Jobs: A bulb that burns twice as bright burns half as long

I was thinking about typing this note on my old Mac Plus, which I pulled from under the attic eves last night. I abandoned the idea, not because my old Mac no longer worked (it did), but because I realized I had no way to email or connect to what I wrote except with 3.5 floppy discs. I suddenly realized that my personal connection to Steve predates the Internet and goes all the way back to 1984.

I’m not going to write a blog that lauds all of Steve’s insanely great accomplishments and I need to say upfront that I never met him personally. But that is Steve’s magic after all, isn’t it? The products that Steve created are so intuitive, simple, personal, intimate, and magical, if you will, that I feel as if he is family. I took personal satisfaction in his success and now suffer a deep personal loss at his passing.

Screen-shot-2011-10-06-at-8.17.44-AMDo you remember the pop culture book that was popular a decade or so ago “All I Really Need To Know I Learned In Kindergarten”? Well, I can honestly say that everything I ever needed to learn about branding, simplicity and focus I learned from Steve.

So today I am deeply sad. Greatness passes as naturally as time, but Steve passed much too soon. I assumed it was soon to happen but found myself completely unprepared.

Will I ever again tune into another Apple Keynote with childlike anticipation? Will I stay up all night ever again trying to place my order for the newest and coolest product from the pied piper of elegance and simplicity? Will I still visit the Apple Store with the smile of a kid in a candy store? Will I still feel like somehow everything Apple creates in the future is somehow a personal win for me?

I do hope so. Steve showed me a path and I will settle for nothing less.

Sometimes, when I get full of myself, I remind my ego that Steve is one day older then me. Very humbling. He changed the world.

Fare thee well Steve Jobs and thank you for sharing. I know I will never see your like again.

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