• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Elizabeth Edwards — Dignity, strength and a warrior

Brand is all about self-identification. The more we personally identify with the values a brand represents, the more we associate with it and provide an important place in our lives for it.

Elizabeth-EdwardsToday, I want to step back a moment and talk about my admiration and place of personal importance for a person, not a brand. Sure, we all have brands, but this is more personal and yet comes to my mind as a powerful brand and one that felt impeccably maintained by a foundation of truth.

Fare thee well Elizabeth Edwards

So, I say farewell to Elizabeth Edwards today. No, I never met her and yet I hold a special place for her and, yes, her brand. Elizabeth represents all the best things that I could ever hope for myself or those that matter to me. She was a symbol of dignity in a world of indignities. She was a vision of strength and purpose in a world ravaged by uncertainty. Elizabeth Edwards was a winner, not a victim. We all are better off for having had her in the world. We are all a little less for having lost her.

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