• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Chevy Volt is Motor Trend’s Car of the Year. Who cares?

Chevy VoltMotor Trend has named Chevy Volt the “Car of the Year” for 2011, even though the car is not available yet. I cant’ help but think about how useless these industry rags have become over the years. Does the Addy Awards for best TV commercial actually mean the commercial worked (i.e.., grew sales)? Not hardly. It represents represents self-congratulatory hyperbole.

Chevy Volt or PT Cruiser?

A look at some of the recent winners brings up such long-lasting blockbuster models as Ford Thunderbird (2002) and Chrysler’s PT Cruiser (2001).

imagesIt all makes is sound like Motor Trend is simply industry fodder, rather than a perspective of what may actually be most meaningful to consumers.

Just something to think about the next time you read about industry awards. They don’t mean lick.

Just ask the three folks who bought the now discontinued Chrysler PT Cruiser.

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