• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Larry King is leaving. CNN is dying.

Larry King - CNN logoI was interviewed by the New York Times a few weeks back regarding CNN’s plunging ratings.  The article (you can read it here) was mostly about Larry King and his show’s decline in the ratings. My perspective was that Larry King’s show was a symptom of the CNN problem and not the cause.

Well, if CNN sticks to form, I would expect that they follow the traditional TV entertainment route when choosing King’s successor.  Too bad. They need to hire Stealing Share to fix the serious brand problems and find their raison d’etre.

CNN has lost its way. The network has no idea who it is or who we are when we watch. Unless they spend the energy and resources to uncover their core brand problems and then redefine their core brand promise and position, they will continue to compete with other entertainment choices of their ilk… Real Housewives of (insert geography here) and the latest reiteration of Jon & Kate Plus 8.

We will learn a lot about CNN’s desire to succeed or go blindly into the night by their Larry King replacement choice — … Larry suggested Ryan Seacrest.  As I was saying…

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