• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Maybe Texas can replace USC football

What can the recent NCAA conference shake-ups mean from a brand perspective? USC Football LogoCan USC Football replace Texas Longhorn football? For one thing, the conferences don’t understand that great brands are about the customer and not the organization. It also means the conferences are so isolated they don’t even represent higher learning anymore.

The “new” conferences have turned their backs on all learning. Take the study of geography, for instance. We know know, based on the Pac-10, that the states of Texas and Colorado are now on the Pacific Ocean. We also know the Big 10 and Pac-10 universities no longer teach basic math anymore.

Maybe this is what they mean by the new math.

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