• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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The future looks grim for Redbox. Actually, things look bad for a lot of brands.

Talk about chasing a business model into the ground. Redbox is “testing” a price point of anywhere between a buck and a buck and a half for their video rental kiosks.

Redbox toys with higher DVD rental prices

Already the king of the DVD rental kiosk market, Redbox recently announced that its 25,000th kiosk has rolled off the assembly line. But even as Redbox consolidates its position and signs deals with Hollywood studios, it’s again tinkering with its famous buck-a-night pricing scheme.

The problem with renting a DVD or Blu-Ray disk is that it is nowhere to build a brand today. The physical medium does not matter any more. It does not matter if it’s a CD, DVD, or Blu-Ray disk. It is yesterday’s story.

Everyone that distributes any entertainment medium needs to recognize that its market space is closing. The Redbox kiosk is not as convenient as going absolutely nowhere to receive content through cyberspace.

So listen up. If your brand delivers a physical medium in any form, don’t worry about price point. Worry about cyber-distribution. If your brand manufactures CD, DVD, or Blue-Ray players, find another model because soon we won’t need you at all.

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