• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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NPR’s “pledge week.” A brand artifice that demeans the listener as much as the network

Sometimes businesses lose sight of what it is they sell and what customer’s really buy. This sort of myopia is always a result of seeing things through foggy spectacles — glasses colored and fogged by listening way to much to your own self-serving ideas and propaganda.

NPR (National Public Radio) is a perfect example of this endemic nearsightedness. They think the reason I listen to them is because they are “publicly owned and “commercial free.”  This could not be further from the truth.

I listen to them because of the programming and content and I would much prefer to have that content interrupted every 15 minutes by a commercially paid (and self-serving) message then listen to a full week of begging and prostrating.

As a brand that I am supposed to take seriously and appreciate, I find it demeaning to be forced to listen to the broadcasters who usually bring me news and information being reduced to a beggar’s role, imploring me to send in money and pay their bills and salaries.

Let’s call it what it is. They are professionals in that they are paid for what they do. Let’s all grow up, become adults, and open the doors to commercial support in all its glory. Then, I can listen with open ears and am saved from the indignities of hearing the voices that are so familiar repeat endlessly the same inane messages of those on public assistance.

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