• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

    Follow me on Twitter

Goldman Sachs playing its brand cards right

I have to hand it to Goldman Sachs.

On Tuesday, they were gearing to laud their stellar profit numbers of $3.5 billion. Instead, they were forced into damage control concerning the recent litigation brought by the SEC. The regulatory body charged Goldman Sachs with fraud related to those mortgage backed securities we have heard so much about.

Goldman Sachs

In its earnings call, Goldman did exactly what we would tell our clients to do: Embrace their current reality and use it to move forward. Goldman addressed the SEC suit by simply stating that it will either go to trial or they will settle and move on. They did not run and hide or try to be evasive.

Goldman Sachs

Goldman Sachs knows the power of its brand. It  knows that it is essential it protects the brand as much as possible. Goldman also knows that its reputation has been tarnished and now must take steps to minimize damage.

So far, it is doing the right things from a brand perspective and the market is rewarding them. Even under the thumb of the SEC, their stock was only off 0.7% for the day.

Leave a Reply

Your email address will not be published. Required fields are marked *