• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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The iPad changes the game. No doubt about that.

When I brought an iPad home, my expectations were limited. I initially felt like I bought something on a whim that was absolutly cool, but not particularly practical.

I had watched the Apple launch with Steve Jobs extolling how great the device was and how revolutionary it was. But, even as an Apple brand junkie, I thought Jobs had dipped a little too deeply in hyperbole.

Many years ago, I read about the epic Civil War naval battle off Hampton Rhodes, Virginia, between the Monitor and Merrimack. The world did not realize it at the time, but the two ironclads represented a sea change. Suddenly, every Navy in the world was obsolete.

Same with computing. With the purchase of an iPad, I have purchsed my last laptop.

There is little doubt that the iPad has its limitations. It is not yet a replacement for my MacBook Pro. But Apple will make one soon. Mark my word on that. The interface is so intuitive and the experience of using it so intimate that I actually hate opening my computer and having to work on a Mac. It does not change what you do, but it alters forever how you want to do it.

With the iPad, Apple has rewritten the book on laptops. For my money, it is more of a quantum leap than the iPhone.

Last week, I wanted an iPad but swore I did not need one. Today, I wonder how I can work without it.

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