• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Healthcare Reform? It is the Political Parties that need reform.

donkey2Brand is a reflection of your customer’s aspirations and self-description. We judge a brand’s vitality by the level to which its customer’s covet the brand and feel incomplete without it. I am sick over healthcare reform. Not the reform itself. I am just tired of the posturing and fighting, and total lack of civility (root: civilized).stock_Republican-elephant

The political situation here in the US is an indication of two brands, the Republican Party and the Democratic Party, losing any brand equity they hold. Don’t be surprised if, for the first time in US history since the Bull Moose Party of TR, a new movement pushes both of these dinosaurs aside.

Neither party represents anything other than the aspirations of extreme fringes. They have forgotten that we elect Representatives, Senators and Presidents to get things done, not make everything a quagmire.

No political party will ever hire us, Our name is unsavory: Stealing Share. Our name could be more poisonous. We could the Republican or the Democratic Branding Company.

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