• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Domino’s gains, but fundamental changes remain

So, Domino’s is crediting its new pizza recipe for its fourth-quarter success. Maybe so, but I’ll tell you what it really says: There’s a lack of brand loyalty among the pizza chains.

Domino's LogoDomino’s got a lot of PR and top of mind awareness as a result of their mia culpa, but its brand promise remains the same. And it’s the same as every other fast food pizza restaurant: “Mediocre food fast.”

Let’s keep an eye on the long-term results because I have a feeling they will eventually disappoint because nothing has fundamentally changed in the brand’s promise except that they now promise to deliver barely “eatable” product.

The category must learn that Americans are hungry for experience. Not just pizza. Otherwise, these chains will be chasing their tail for years to come.

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