• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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What do Ford Motor Company and CVS Pharmacies have in common?

According to The associated press —

Ford Jan. sales climb 25 pct; Subaru also rises

DETROIT – Ford Motor Co.’s sales rose 25 percent in January, buoyed by a stronger economy and Toyota Motor Corp.’s decision to halt U.S. sales of eight popular models because of faulty gas pedal systems.

If you ever needed more proof of the demise of auto industry brands and brand preference all you need to do is look at that first paragraph. Preference is apparently created because folks decided to buy any car and Ford won because Toyota halted sales.

It reminds me of the power struggle going on in the US pharmacy business in which preference is apparently determined by which side of the road a pharmacy chain plops down its store on a corner with four other choices.  Honestly, I just rode past an intersection with a Walgreens and a CVS Pharmacy on opposite sides of a street. Both had electronic signs running advertising crawls about being open 24 hours and touting the price of tissue paper.  One said prescriptions would be ready in 15 minutes. I waited until the light changed hoping to see the other respond with a crawl of their own claiming “prescriptions ready in 14 minutes!”

How is it that major companies like these – Ford, Toyota, Walgreens, CVS, RightAid and countless others – understand so little about their target audiences that they rely on the failure of the competition or a slightly more convenient location to attract customers?

The bar is not all that high for companies that want to win.

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