• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Chase Bank sounds a lot like Domino’s Pizza. “Choose us… We are better at being adequate.”

chase bankIn another example of the sad state of US businesses trying to differentiate themselves with “table stakes (like Domino’s promise of good pizza), Chase Bank has a campaign out right now where a husband and wife team playfully argue back and forth over benefits offered by the new Chase Sapphire credit card. In one of a handful of iterations, the husband bets her a massage that, when he calls the toll free number (while the two of them are on a ski lift), a “live person” will answer the phone.

Our business practices are in very bad shape when the minimum one would expect is instead rare.

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