• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Sears is in REAL trouble. Brand is the cause.

An article crossed my desk just a bit ago about how it is too late to save SEARS, and this is supposed to be news.  We have been writing about the impending doom for years here at Stealing Share.

the sears brandHowever, we beg to differ with the current conventional wisdom that the problem is that no one with retail experience is running the company.  The problem has and will remain a brand problem.  Sears does not understand its brand and until they do their market will continue to erode.

If the answer was to be found in the conventional retailers, then it should be easy for sears to grab an executive from one of the successful franchises.  But who is successful today beyond Walmart?  Maybe conventional wisdom IS the problem with retailing.

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