• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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GM screws it up again with Saturn sale


I keep up with the comings and goings of the economy because you can’t be a branding company that specializes in stealing market share unless your informational curiosity is personally institutionalized. This morning, an article crossed my browser about GM (sorry newspapers) that I wanted to comment briefly on.GM Logo
Apparently, a preliminary deal has been struck by GM to sell its Saturn brand to Roger Penske. Two thoughts come to mind immediately: First, all of us left holding the tab for it as it re-emerges from bankruptcy should be very worried when one of its strategies to viability includes selling its one brand the represents “different” and “smaller vehicles” so that it can concentrate on the Cadillac brand which represents grandpa’s idea of luxury.
penskelogo
The other thought is I wish Roger Penske was running the new and improved GM instead of the knuckleheads that ran this once great company into the ground.

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