• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

    Follow me on Twitter

Twitter me this, twitter me that

Have you tweeted today? If you haven’t, you’d better hop to it or risk being left behind – or so they say. Well, all that talk must be working because I’m now a tweeter, even though I wonder how anybody has enough time to, what’s the word, “social network.”

Before you call me a curmudgeon, let me warn you that I’m not one of those techno-phobes. I carry an iPhone, consider all the bells and whistles on my laptop to be of such importance I must show them to everyone in the office, and I download streaming video into my big screen, flat panel TV because simple network and cable TV is so archaic.

However, I’m not sure I get this need to always be connected. It probably says something about us living in a technological bubble unlike previous generations that knew everyone in town. (I barely even know my neighbors.)

twitterThe use of Twitter is going further than that, though. Businesses are finding new ways to connect with customers through Twitter and marketers have taken notice. It has become increasingly difficult for brands to “connect” with customers with DVRs and Tivo enabling viewers to fast-forward through the commercials. Consumers are now in control of their entertainment – the avenue for most marketing. We program our own playlists, use Netflix or iTunes and watch a Scot named Susan Boyle thrill the world on YouTube.

Tweeter as a brand is an interesting case. It is increasingly taking the place of Facebook, which is already feeling like yesterday’s news. The name, Facebook, of course, comes from “address book” and is, therefore, static. Tweeter suggests a moment in time. Even if the name only describes the process, it does suggest something about who we all are: Wanting to stay connected, but not having the time to do more than, uh, tweet.

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