Different and Better
Suddenly the market is changing, and so must the way we develop our brands. For years brands have been defined by names and logos. Stealing Share® challenges you to abandon this definition, to admit that your brand does not work hard enough for your customer, and to grow market share by giving customers a brand that reflects their beliefs. It is not good enough to be “unique like everyone else.” Challenge everything about “you,” assume nothing about “them,” and we will do the rest. Click here for a PDF overview of Stealing Share®.
What’s New 
News Releases : St. Jude Medical To Launch New Brand Identity
St. Jude Medical to Launch New Brand Identity
The new brand identity will combine the company’s commitment to meeting customer needs with its reputation for quality.
ST. PAUL, Minn.--(BUSINESS WIRE)--St. Jude Medical, Inc. [more]
Share Thief : Kodak: Failing to Maintain Relevancy
When you make a list of the world’s strongest brands, a few names surface quite regularly: Coca-Cola, Starbucks, Apple, Sony, Disney, Microsoft, Nike, and even Harley Davidson. [more]
Share Thief : Pizza Hut's New Ad is More Clever Than You Thought
You’ve probably seen the ad. It opens with 50 New Yorkers tasting pasta at what appears to be a swanky Manhattan restaurant called Tuscani.
The Alfredo is Great!
The New Yorkers exclaim over the dishes.
Share Thief : Delta Airlines Repeat of a Wasteful Idea Revisited – The Proof In The Stock Price
Yes, the airline industry is reeling. There is no question. System-wide, domestic air ridership is stagnant and passengers are still being treated like cattle, moving en masse from one “cattle car” to the next with inexcusable delays and hassles. [more]
Share Thief : A TRUE BUSINESS QUESTION: Is a dimensional logo worth the cost?
There are a number of cool-looking three-dimensional logos in the marketing landscape now. [more]