You can’t build preference and steal market share through value propositions, product benefits and best business practices alone. Every one of your competitors claims them. Stealing Share is a branding company that approaches the branding science in a different way.

Screen Shot 2014-08-12 at 4.41.39 PMFor us, everything you do begins and ends with your brand. The permission to be more important and more preferred starts in an emotional promise and then finds its flight in all of your equities; Your logo and mark, color palette, font choices and your theme line.

You can’t build preference and steal market share through value propositions, product benefits and best business practices alone. Every one of your competitors claims them.

There is a lot of smoke and mirrors out there and lots of companies give you what you think you want and not what you need.

However, if you need to steal market share, we can help. We are the only global branding company with that singular focus.


We start by building a new position and meaning for your brand. The preferences of prospective customers are based on deep-seated emotional beliefs – not just rational judgments such as price, quality and effectiveness. So your message needs to be bigger than that.

The more prospects identify with your position and meaning, the more powerful your appeal and the more urgently they seek you out. They will prefer you and pay a premium to buy what you sell. Your meaning must be reflected in your symbols and equities, and your theme line must say something powerful. Not something about you and your company but about the potential customers that you need to influence.

This branding company focuses all of its energy on discovering and exploiting those emotional beliefs. We are the only brand company that does this. Everyone else is just an agency.

We have a proven and replicable process of modeling and uncovering purchase motivators and we have concrete ways to make them visible and real. Our process adapts effectively across cultures and works as well in developed, undeveloped, mature and immature markets.

We promise to identify the most important changes you need to adopt and own in order to win.

Our branding process starts with a combination of qualitative and quantitative research, competitive analysis, a critical strategic evaluation of your positioning and an evaluation of your entire market. (Read more about our process here)

We uncover the key motivators that drive preference and awareness and translate them into everything you do and stand for.


You get much more than a pretty logo or a message that promotes just a product benefit. We demand more and so should you. You need a single-minded position from which everything else flows, including design, sales training and market-changing strategies and challenging decisions. We are aggressive and challenging to work with. If you do not need your brand to move the marketing needle and prefer to work with companies that might be willing to give you what you want instead of what you need, we have a list of branding companies that you might want to consider if we are too agressive for your taste.

The brand consultancy model
What is believed controls behavior

At our branding company, our strategists, researchers, consultants and designers deliver actionable marketing strategies, clear messaging, elegant creative executions and a new vibrant and clear brand position designed to steal market share. We get to the root of behavior.

To accomplish this, we delve into the fears and motivators that make audiences covet and switch brands. These triggers are so powerful that, once you own them, no one else can.

Read on or call us for more information. Or you can try out our web-based program that leads you through a step-by-step process in which you examine your brand project from fresh perspectives and develop a detailed action plan to tackle any issues head-on to ensure success. Choosing your perfect branding consultancy is never easy. However, we speak clearly to any brand that needs to grow market share. With offices in North Carolina and New York City we need to talk. Either way, an hour with us will change everything. ·