Not all branding companies are the same. Fact is, you can’t build preference and steal market share through value propositions, product benefits and best business practices alone. Every one of your competitors claims them and other branding companies speak with cliche laden jargon. Stealing Share is a branding company that approaches the branding science in a different way.

Different branding companies don't work aggressivelyFor us, everything you do begins and ends with your brand because that is where the relationship with your prospect begins. The permission to be more important and more preferred starts in an emotional promise and then finds its flight in all of your equities; Your logo and mark, color palette, font choices and your theme line.

You can’t build preference and steal market share through value propositions, product benefits and best business practices alone. Every one of your competitors claims them. All branding companies claim those skills but they do not possess the expertise to steal market share.

There is a lot of smoke and mirrors out there and lots of brand companies give you what you think you want and not what you need. We are naked in our promise to you. The only reason to rebrand is to grow your share or increase your margins.everything else is a waste of money.

However, if you need to steal market share, we can help. We are the only global branding company with that singular focus.


Other Branding Companies start with the status quo. We don’t. We start by building a new position and meaning for your brand. The preferences of prospective customers are based on deep-seated emotional beliefs – not just rational judgments such as price, quality and effectiveness. So your message needs to be bigger than that. (Read here about when to rebrand)

The more prospects idenBranding companies are balancedtify with your brand’s position and meaning, the more powerful your appeal and the more urgently they seek you out. They will prefer you and pay a premium to buy what you sell. Your meaning must be reflected in your symbols and equities, and your theme line must say something powerful. Not something about you and your company but about the potential customers that you need to influence. You need to get prospects to change their mind and their behavior.  We know how to make that happen.

This branding company focuses all of its energy on discovering and exploiting those emotional beliefs. We are the only brand company that does this. Everyone else is just an advertising agency.

Stealing Share has developed and honed a proven and replicable process of brand modeling that uncovers purchase motivators.  We have concrete ways to make these persuasive motivators  visible and real to the prospect your brand needs to ensure growth. Our process adapts effectively across cultures and works as well in developed, undeveloped, mature and immature markets. Our work has taken us all over the globe.

We promise to identify the most important changes you need to adopt and own in order to win.

In addition to our behavioral modeling, our branding process starts with a combination of qualitative and quantitative research, competitive analysis, a critical strategic evaluation of your positioning and an evaluation of your entire market. (Read more about our process here)

We uncover the key motivators that drive preference and awareness and we translate that persuasive power into everything you do and stand for.


You get much more than just a pretty logo or a message that promotes just a product benefit. We demand more and so should you.

You need a single-minded position from which everything else flows. We activate this position in every touch-point including design, sales training, market-changing strategies and challenging decisions.

We are aggressive and challenging to work with. Not everyone is comfortable with our straight-talking culture. If you do not need your brand to move the marketing needle and prefer to work with companies that might be willing to give you what you want instead of what you need, we have a list of branding companies that you might want to consider if we are too agressive for your taste.

Our process model is different from other branding companies. We are an aggressive branding company
What is believed controls behavior

At this branding company, our strategists, researchers, consultants and designers deliver actionable marketing strategies, clear messaging, elegant creative executions and a new vibrant and clear brand position designed to steal market share. We get to the root of human behavior and change.

To accomplish this, we delve into the fears and motivators that make audiences covet and switch brands. These switching triggers are so powerful and clear that, once you own them, no one else can.

Read on or call us for more information. Or you can try out our web-based program that leads you through a step-by-step process in which you examine your brand project from fresh perspectives and develop a detailed action plan to tackle any issues head-on to ensure success.

Choosing your perfect branding company is never easy. Other branding companies claim experience and creativity. Stealing Share has proof. We speak clearly to any brand that needs to grow market share. With offices in North Carolina and New York City we need to talk. Give us an hour of your time and we will prove that we change everything. ·